ENERGYPARTS.org - Logo ID, Online presence, Collateral
HEMAG Balgach AG is a respected manufacturer of specialty machine parts in Switzerland. In 2018 the firm consolidated a new production line from EnergyParts.org. I worked with both firms on branding and collateral systems.
The original identity design was created for G&L Anstalt Co., then transferred to HEMAG Balgach AG after a consolidation.
G&L, the original stakeholders had an idea in mind with branding for a product line already defined and in production. They contacted me for a brand identity and a trade show collateral system they could take on the road.
After the consolidation with HEMAG, the branding requirement was to identify EP with the HEMAG brand, but at the same time modernizing and bringing individuality to the firm's existing brand.
In the final step I created an updated identity for the initiative, expand this with an updated online presence to continue building brand awareness, and finally a new collateral system for exposition and keynote use for both EnergyParts and HEMAG.
